Where are marketing budgets being spent?

I’ve concluded that what it takes to successfully steer the marketing function of any business is found at the intersection of growth and bravery....

In today's job market, it can be difficult for companies to assess their perfect marketing candidate. Title inflation, mass layoffs at blue chip companies, and a period of easy growth have made it more difficult to accurately assess candidates' skills and experience....

Agency partnerships can have many benefits, but they can carry considerable costs. And in a world where CMOs need to be counting every single penny of your budget, you can't afford to make the wrong choices....

Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....

We’re back with the newest edition of our Growth CMO Survey! Once again we’re taking a big look at how growth goals are currently being set, met, and measured, and how it all relates to the role of CMOs and their marketing teams....

Social media's been going through some turbulent times. We sat down with Fractional CMO, Liz Dolinski, to ask the question "What the heck has happened to social media?" and how can CMOs respond?...

We've seen an increase in marketing leaders looking to leverage their influence to drive positive societal change....

AI is changing the marketing game, and as a CMO, it’s essential you know how to play it. AI is changing the marketing game, and as a CMO, it’s essential you know how to play it....

Learn more Enjoyed this video? Why not check out some related reading 👇 How CMOs can keep up with AI innovationsAmanda Cole, CMO at...

Learn more Enjoyed this video? Why not check out some related reading 👇 The elements of a great marketing leaderWe’ve created a periodic...

Learn more Enjoyed this video? Why not check out some related reading 👇 How we’re scaling marketing at The AllianceI’m constantly seeing...

Join this panel discussion in the first of our Women in Leadership project, brought to you by the CMO Alliance....

Michelle Peterson, CMO of Kendra Scott, joined us to share her insights on understanding all the people connected to a brand, and how to leverage that understanding into effective marketing strategies....

This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....

In case you haven't guessed, we love communities here at CMO Alliance. But while they're a fantastic place to connect with peers and knowledge sharing, how can they be leveraged by you as a CMO in the B2B sales cycle?...