Members-only Consumer Insights How to use social media to create real customer relationships In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares....
Members-only Podcasts What's the ROI on experiential marketing? with Kitty Hart Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....
Members-only Data & Analytics 3 ways savvy marketers will use data in 2024 As customer expectations continue to evolve, brands need to up their game if they want to surprise and delight. It's time for a fresh approach to meet today's demands....
Members-only Articles The right way to build influencer marketing strategies I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only AI Practical use of AI for creating new marketing and e-commerce content Delving into the world of AI for marketing and e-commerce content creation is an adventure in innovation and efficiency. I've witnessed firsthand the transformative power of AI when applied thoughtfully to content strategies....
Members-only Paid Media 3 ways to maximize value with your TV ad spend - in any economy For those advertisers looking to establish a resilient, efficient foundation with their media buys, particularly in the much-transformed space of TV advertising, the following three approaches warrant careful consideration....
Members-only Case studies CMO Alliance Ambassador case study: "I am eager to amplify awareness about this invaluable resource", Munmun Nath Our ambassadors play an essential role in the CMO Alliance community, so we couldn't resist catching up with one of the newest members of that select group, Munmun Nath, CMO of Union Digital Bank....
Members-only Data & Analytics Building brand trust in a new era of data privacy In the ever-evolving landscape of data privacy, the question of how brands can build trust with their customers is more pertinent than ever....
Members-only Leadership How to select the right marketing agency for your brand Navigating the intricacies of agency partnerships in marketing is a critical endeavor for businesses striving for growth and differentiation. It's not just about selecting an agency, but forming a relationship that brings strategic value and drives tangible results....
Members-only CMO Convo Slowing the CMO revolving door with Mark Donnigan We sat down with Virtual CMO, Mark Donnigan, to dive into his tried-and-tested framework to give CMOs the time and space to show their value and make a meaningful impact that will keep them in their roles....
Members-only CMOs Nominate your CMOs to Watch in 2024 It’s that time of year again, (our favorite time) where we get to highlight the CMOs and marketing leaders who need to be on your radar. The nominations are now open for the CMOs to Watch in 2024!...
Members-only Consumer Insights How to address unmet customer needs As chief marketing officers, we must deeply understand our customers and their unmet needs. This understanding allows us to market in a way that truly resonates with target audiences....
Members-only Ideas Casting call: the role of customer marketing in business success I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That's why I've outlined strategies that will allow customer marketers to take center stage....
Members-only Podcasts CMO to CPO: your next step? with Rob Balderstone Marketing can take you to many places in your career, but is CMO as far as you can go? "No!" says Rob Balderstone, who made the move from CMO at Locket to a fresh challenge: CPO....
Members-only AI How to use AI in today’s modern marketing world In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly....