It's one of the most common problems in marketing, particularly in SaaS: How do you get your sales and marketing function in alignment?
No organization wants to have their sales and marketing teams toiling away in silos, failing to communicate on key strategies and initiatives. misaligned goals lead to poor lead nurturing, and that has a very obvious negative impact on conversion.
But how do you get sales and alignment in order? That's what we wanted to find out. So, we sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync.
In this episode we dive into that and more including the following:
✅ Key dos and donts for alignment
✅ Getting your team behind alignment
✅ Preparing your org for alignment
About the guest
Kelly Hopping is a seasoned marketing professional, with ample experience in both hardware and cloud-based technologies. In her current role, she's on a mission to establish Demandbase as the creator, pioneer, and leader of the Account Based market. Kelly showcases the importance of sales and marketing by facilitating cross-functional collaboration.
About the sponsor
This podcast is brought to you by Bynder!
The world's most interconnected Digital Asset Management platform; Bynder’s composable architecture drives value across your tech stack, enabling the delivery of exceptional content experiences across all channels and touchpoints.
Find out more at Bynder.com
Get involved
What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io
Need to discuss ideas on how you can ensure your brand stands out as a CMO? There's no better place than a global network of marketing leaders, which you can find on the CMO Alliance Community Slack channel.
