The impact of artificial intelligence on the marketing industry is multifaceted and profound – and marketers in leadership positions are at the forefront of this transformation.

To stay ahead, businesses must integrate AI into their strategies to enhance personalization, predict customer behavior, and scale content creation like never before.

Our AI for Marketing Leaders eBook provides the roadmap you need. This comprehensive guide is packed with insights from top CMOs and industry experts who're pioneering AI adoption in the marketing world.

What's inside the eBook?

  • Real-world case studies from CMOs who are successfully integrating AI
  • Strategies for building an AI-enhanced Martech stack
  • Insights on how AI is transforming search and what it means for your SEO strategy
  • Analysis of common challenges and pitfalls to avoid
  • Tips for upskilling your team and hiring for the AI era

A special thanks to our contributors...

  • Amanda Cole, Chief Marketing Officer at Bloomreach
  • Audrey Masset, Senior Director of Marketing at Wegrow
  • Marco Carrucciu, Vice President Marketing at TradeStation 
  • Laliv Hadar, VP Marketing & Brand at InVision Communications
  • Lynn Tornabene, Chief Marketing Officer  at Anteriad 
  • Vikas Bhagat, Senior Director, Head of Brand & Product Marketing at Webflow 
  • Panayiotis Kotrokois, Chief Marketing Officer at 7L International
  • Yahya Mohamed Mao, Head of Marketing and Communications at Swiss GRC
  • Robert McGrath, Head of Global Marketing at Deel
  • Avi Bhatnagar, Vice President, Demand Gen Marketing at ServiceChannel
  • Anne Hunter, Senior Vice President, B2B Products and Go-to-Market at Ipsos 
  • Nav Thethi, Senior Manager of Web & Digital Experience at Hitachi Vantara
  • Ben Kartzman, President & COO of Attain
  • Jason Hemingway, Chief Marketing Officer at Phrase
  • James Bridgman, Senior Marketing Director at Cumming Group EMEA

What did you think?

We’d love to hear your feedback on this playbook and all of our other content! Contact us at hello@cmoalliance.com, speak to us on our socials, or join the conversation in the CMO Alliance Community Slack channel (join now for free).

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If you’ve got something to say on AI, or just about anything related to marketing leadership, check out our contribution guidelines here, and contact our fantastic content lead at contribute@cmoalliance.com.