Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!
Main talking points:
✅ The role of a Fractional CMO
✅ The appeal of the Fractional CMO life
✅ Challenges of a Fractional CMO life
✅ The importance of clear communication
About the guest
Katie Smith is the founder of Wild Path Consulting and a seasoned fractional CMO who thrives on the challenges of marketing leadership in diverse industries.
With a background that spans from outdoor guiding to metal manufacturing and nonprofits, Katie brings a unique blend of strategic vision and hands-on experience to every project she undertakes. Her approach is rooted in deep listening, strategic problem-solving, and the ability to adapt quickly to the ever-changing marketing landscape.
Get involved
What did you think about this episode? Let us know, contact hello@cmoalliance.io, speak to us on our socials, or get involved with the discussion on the CMO Alliance Community Slack channel.
Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, contact contribute@cmoalliance.io
