Ideas

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

Alan Gleeson joined us once again, to share his considerable experience as a fractional CMO for B2B SaaS start-ups and give you the lowdown on everything you should be thinking about when it comes to early start-up branding....

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business....

I was surprised to hear that many customer marketing teams still feel the leading role is out of reach. That's why I've outlined strategies that will allow customer marketers to take center stage....

I'll guide you through the essential principles that CMOs should embrace to ensure their social media strategies are not only robust for today but agile enough to adapt to the unpredictable shifts of tomorrow....

In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success....

What's the form and function of thoughtleadership in B2B marketing strategies? Dr. Karthik Nagendra has the answer....

When it comes to B2B marketing, you're not going to get very far with a 'one-size-fits-all-approach'. It's important to scale your marketing to your different customers....

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

Join me as we delve into the five practical steps that can bridge the chasm between sales and marketing and set the stage for unparalleled growth and collaboration....

We've seen an increase in marketing leaders looking to leverage their influence to drive positive societal change....

This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....

What if intelligent use of AI actually allowed you to build more human connections with your audience?...