Consumer Insights

To be the most successful and appreciated as a B2B marketer is to have a real impact on the business’s pipeline or the revenue that is coming out at the end. And that needs attribution....

Here are five reasons why a packaged CDP is not a good choice for most enterprise brands – and one good reason why a composable CDP is the right way to go....

Many organizations are starting to build around "customer-led growth". To explain what this means, there's no better person than Amanda Malko CMO of G2, and tireless advocate for the power of the customer voice....

Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....

Discover the essential role of societal causes in influencing consumer decisions and learn how to evaluate your brand’s role within this socially conscious society....

Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....

In this article, I'll guide you on the journey of integrating empathy into your marketing practices....

AI is having a big impact on how we speak to customers, whether it's chatbots or translations. Discover the applications for your business....

Looking ahead, it will be critical to connect with your audience on a profound human level....

Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....

Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking....

Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?...

Sustainability isn't just good for the planet, it's good for business too. So clearly, it's important for brands to make a big deal about the sustainability innovations they're rolling out....

In this article, I’ll share insights on how we, as marketers, can forge a path forward in this new era, balancing technology, values, and the undeniable importance of human connection....

We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....