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Members-only AI & Automation Buzz vs. reality of AI for B2B Marketing This article declutters the noise of AI buzz and uncovers the grounded realities of AI for B2B marketers. I’m jotting down my journey, starting from experiencing the buzz around AI to leveraging AI as a true business enabler....
Members-only Podcasts CMO Convo | Leveraging communities in the B2B sales cycle | Dana Salman In case you haven't guessed, we love communities here at CMO Alliance. But while they're a fantastic place to connect with peers and knowledge sharing, how can they be leveraged by you as a CMO in the B2B sales cycle?...
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Members-only Keep MQL and SQL: Unpacking sales and marketing-qualified leads In this article, we’ll delve into an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth....
Members-only Startups The European startup landscape: An insider guide Alan Gleeson, fractional CMO for B2B SaaS startup companies and founder of Work with Agility discusses being a CMO in Europe vs. the States, key skills, visions of the future, and more....
Members-only Keep The importance of brand experience (BX) Discover the importance of brand experience to your marketing and organization, and what you can learn from real-life brands that do it successfully....
Members-only CMO Convo | 5 practical steps to sales and marketing alignment | Brady Cohen Sales and marketing alignment. We all want it. Some of us dream of it. But it's time to stop sitting around and saying "wouldn't it be great if we could all work together?"...
Members-only Digital Marketing & Advertising Ecommerce marketing strategies for uncertain times I’m excited to take you through the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....
Members-only Podcasts CMO Convo | Can AI unlock your brand's humanity? | Jason Hemingway What if intelligent use of AI actually allowed you to build more human connections with your audience?...