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Welcome to the community...

Our mission? To help marketing leaders lead — better, louder, longer. We want to turn marketers into leaders, and leaders into the ones who change the game.

Join the community

Strategic ideas, real talk, and shared wins from fellow marketing leaders.

Attend an event

Hear what top CMOs are really thinking, refine your approach, and connect with leaders who get it.

Stay up-to-date

The latest marketing leadership talking points, updated every week.

Become a member

Solve today’s challenges. Shape tomorrow’s strategy. Connect with leaders.

Join CMOs and marketing leaders from world-class companies like:

Eventbrite logo TIME logo Pleo logo Strava logo Nokia logo Adobe logo Hitachi logo SAP logo
Events

Meet industry leaders, make meaningful connections.

Expand your network overnight, stay ahead with up-to-the-minute marketing insights, and walk away with practical, actionable takeaways you can apply right away.

Attend an event
Events
Product Marketing Alliance memberships
Membership

Fast-track your marketing career.

Immediate solutions for today, strategic knowledge for tomorrow, and the connections that make it all possible. Access all the insights, tools, and people you need to succeed. In one place.

Sign up today
CMO Alliance memberships
Community

Your network is your advantage.

Join a thriving community of marketers who share your ambition. Connect, collaborate, and grow with leaders shaping the future of marketing.

Meet your peers

Learn from the top people in your industry...

From enterprise to scale-up, hear what’s working from the marketing leaders actually doing it.

Build your network, discuss hot topics, and enjoy a complimentary fine dining experience.

The CMO Framework

Marketing success isn’t just about campaigns – it’s about a strategic, scalable approach.

The CMO Growth Framework outlines four essential levels to help CMOs and marketing leaders drive sustainable success without critical elements being overlooked.

Product Marketing framework slide 1

Grow

Marketing thrives on momentum. Expanding awareness, generating demand, and boosting revenue – while strengthening your team and tech – keeps you ahead.

  • Networks, leads
  • CLTV (Customer Lifetime Value)
  • Customer base
  • Awareness
  • Revenue
  • Knowledge
  • Team & tech
Product Marketing framework slide 2

Retain

Winning customers is great – keeping them is better.

Strong retention fuels loyalty, keeps engagement high, and turns customers into long-term brand champions.

  • Awareness
  • Team motivation
  • Customers
Product Marketing framework slide 3

Learn

Great marketing is data-driven. This level focuses on analyzing competitors, customers, and performance metrics to refine strategies and stay ahead of market trends.

  • Competitor activity
  • Customer needs
  • Team strengths
  • Campaign performance
  • Analytics
  • Market trends
Product Marketing framework slide 4

Build

Big wins need a strong foundation. The right team, tech, and strategy turn marketing into a powerhouse that scales and drives lasting growth.

  • Team
  • Tech stack
  • Strategy
  • ICPs & personas
  • Messaging & positioning
  • Channels
  • Awareness
  • Sales pipeline
  • Processes
  • Stakeholder relationships
  • Data dashboards
Product Marketing framework slide 5